Strategic offerings in placement of stories and releases, positioning clients as “expert sources” crisis communications (plan development and execution), consultant for corporate communication, spokesperson/media training.
SpeedTax-sponsored article on sales tax and technology placed in the Texas Society of CPAs’ magazine, TODAY’S CPA:
Sales Tax and Technology
Tamlin Software article by Linda Bryan placed on Manufacturing.net:
Benefits Of Real-Time Traceability, Cradle-To-Grave
SWK Technologies’ Lynn Berman positioned as expert on financial forecasting in Ohio Society of CPAs’ Article:
Practical Approaches to Financial Forecasting
Content is 98 percent of any marketing, communications or public relations activity. Cytron and Company offers editorial services in business, feature and news articles; profiles; editorials; speechwriting; case studies/customer stories; and white papers.
AS411.com: Monthly best practices feature, Ideas in Motion: January 2010: Michael Parkan, CTO247
Intuit: “Accounting Six Feet Under” – Profile of Ron Cooper, a CPA and licensed funeral home director.
Intuit: “The Enchanted World of Phoebe Roberts” – Profile of Phoebe Roberts, a QuickBooks ProAdvisor who is an inspiration to other advisors.
AS411.com: “Best Practices for Top Technology Initiatives” – Jan 2010
Case Study: SpeedTax/JAB Distributors, LLC (Protect-A-Bed): Automated Sales Tax Solution Meets Compliance Requirements
Case Study: Xcentric: Merging Two CPA Firm Technology
Do you have a plan for participating in social media? You should. Social media is a great platform for spreading your messages, but it also requires strategic direction to ensure success. Cytron and Company offers social media strategies for companies and organizations through blogs (creation and writing/ghostwriting), specific types of media and viral marketing of messages.
Cytron and Company offers editorial services for print and online newsletters, magazine and other content. Scott Cytron is an award-winning writer and editor who has served as executive editor of two national trade publications.
A strategic marketing campaign involves planning, focus and measurement. Cytron and Company offers B2B and B2C marketing services to companies and organizations who want to break through the noise to get their messages heard. This involves promotional campaigns, new product introductions, placement and related activities.
Does your Web site deliver on its promises? Are you realizing ROI from your site in terms of prospects, increased work from clients and image enhancement? Cytron and Company offers content development, site navigation development and direction.
Scott Cytron is available to train and teach on various topics, including writing, marketing and social media.
Cytron and Company offers full service public relations, marketing and communications services for accounting, legal, medical, debt collection and other professional service industries, as well as a variety of consumer-based industries.
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